On-page SEO optimization | 20+ Latest checklist & Techniques

What is On-page SEO?

On-page SEO refers to the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines.

This involves various techniques such as optimizing the content, meta tags, headings, URLs, images, and internal links of a webpage.

On-page SEO aims to make the webpage more relevant, user-friendly, and accessible to search engines and users alike, ultimately improving its visibility and ranking potential in search engine results pages (SERPs).

Common Tips and Checklist

  • Conduct keyword research to identify relevant and high-volume search terms and insert them in proper keyword density into your content from heading, URL, body even in image alt tags and more.
  • Optimize the length and structure of the URL to make it concise and readable according to your competitors
  • Write unique and high-quality content that provides value to users. Using AI content can be effective but you must check for plagiarism and edit according to human feelings.
  • Use meta tags (title tag, meta description, etc.) to provide search engines and users context.
  • Optimize images using descriptive file names and alt text that include relevant keywords.
  • Use internal and external linking to improve site architecture and facilitate navigation. Linking to external resources boosts the trust factor and proves your facts so don’t link to a spammy or untrustworthy site.
  • Make use of schema markup to help search engines understand the content of the page. Also, use NPL-friendly content to rank in feature snippets
  • Include a call-to-action (CTA) to guide visitors toward the desired action.
  • Ensure that the page has a clear and easy-to-use table of content and blocks. Make a healthy content page that can engage viewers and reduce bounce rate.
  • Use Google Analytics and Search Console to track performance and identify opportunities for improvement.

Advance On-page SEO optimization techniques

There are many On-page SEO articles explaining basics but some work and some don’t. In this article, I will share my personal advanced On-pages SEO techniques that I use across all of my and my client’s websites

Planning of Content

Before even starting the content you must follow some of these things to plan your content:

Analyze your competitor and google top 10 pages on the target keyword you are trying to rank. Make a list of the following things :

  • Average Word count
  • Topics they cover
  • structure of the content
  • Images and videos they have used
  • What’s the key factor helping them to rank over others

Understanding this will help you to make better content and follow what they are doing. My simple try would be to make content 10% longer than average and add 2-3 more topics over them

For example, if you see all top 10 results include a table list this simply means having a list table is the key factor here so focus on making the best table list over them

Keyword Research using Keyword clusters

Generally, keyword research methods differ according to website usage, authority, and even page-to-page. But to get started making keyword clusters and writing content on them will definitely give a head start.

What I suggest is making a list of all keywords that your competitor is using to rank on that particular query and understanding how many times all these keywords are used on a page

Now replicate that, and add more valuable content to outrank them you can use multiple free and paid tools to do this type of keyword research

Content Formatting

No one likes reading long boring blogs make sure you format it perfectly as per your requirements. Make use of blocks, Table of content, Infographics, review boxes, or even do custom coding to make it look neat and clean

If, you are using WordPress doing this type of formatting is pretty easy with Spectra or elementor. If your website is made custom-coded or on another website builder you can simply use Google to find ready code for almost everything

Make sure it’s mobile-friendly too.

Optimization for feature Snippets

Start by researching the most commonly searched queries related to your industry or niche. You can use tools like Google Keyword Planner, SEMrush, or Ahrefs to identify these queries

Use natural language in your content to match the conversational tone of the user’s query. This can help improve the chances of your content being selected for a featured snippet you can use Surfer SEO to make the process easy

Implement structured data markup on your website to help search engines understand the content on your page. This can make it easier for search engines to identify and display your content as a featured snippet. Here is a complete guide on implementing the different types of schemas properly.

Many feature snippets are in the form of a question-and-answer. Use this format when creating your content to increase the likelihood that it will be selected for a featured snippet.

On-Page UX optimization

Ensure that your content provides a great user experience. This includes using descriptive and engaging titles, headings, and images, while also being easy to read and understand. Your content should also be well-organized and easy to navigate, with clear calls to action.

Make use of color psychology in buttons, separators, and wherever requires to increase ctr and conversions.

Finally, it’s important to optimize your content for mobile devices. This means ensuring that your website is responsive and easy to navigate on smaller screens. You should also consider the user experience on mobile devices and optimize your content accordingly, such as using shorter paragraphs and larger fonts

Best On-page SEO tools

There are many SEO tools available also there are some people selling group SEO tools to choose from having SEO tools definitely makes things easy.

Apart from paid tools if you want to start for free just use free versions of paid tools, google search itself, and google search console combination

Here are some of the paid tools I suggest using in your SEO process :

Surfer SEO

Surfer SEO is a comprehensive SEO tool that helps website owners and digital marketers to optimize their websites for search engines. The tool provides a range of features to analyze and improve on-page optimization, content quality, and user experience.

Surfer SEO offers a variety of tools, including a SERP analyzer, keyword research tool, content editor, and audit tool. The SERP analyzer helps users to analyze search engine results pages (SERPs) for their target keywords and identify key metrics such as page speed, backlinks, and content length.

Basically, it analyzes the top results of a particular focus keyword and suggests the changes require to rank according to its AI algorithm.

In, my opinion this is the best SEO tool, Still, If you are looking for alternatives I have mentioned some of the best AI Seo tools roundups


Grammarly is an AI-powered writing assistant that provides a range of tools to improve grammar, spelling, and style in written communication. The tool is designed to help users improve their writing skills, whether for personal or professional purposes.

Grammarly offers a variety of features, including a grammar checker, spell checker, and plagiarism detector. The grammar checker helps users identify grammatical errors and suggests corrections. The spell checker checks for spelling mistakes and offers suggestions for the correct spelling.

The plagiarism detector checks for instances of plagiarism by comparing the text to a database of online sources. This is particularly useful for students and researchers who need to ensure their work is original.

Chat Gpt

After the popularity of chat gpt, everyone uses it for a different purposes. I mainly use it to brainstorm ideas, write small summaries and meta descriptions, and featured snippet optimization.

You don’t need many tools having these paid tools are enough to make work easier these three should be your priority


What is on-page SEO?

On-page SEO refers to the optimization of individual web pages to improve their ranking and visibility in search engines

What are some important on-page SEO factors?

Everything I mentioned above is the basis for getting started need to learn and adapt as time moves. In short, some important on-page SEO factors include keyword optimization, title tags, meta descriptions, header tags, content optimization, internal linking, and image optimization.

Does doing perfect on-page SEO guarantee ranking?

Nope, on-page SEO is just a part of SEO but yes it can definitely help in ranking higher than normal content.


In conclusion, optimizing your website for on-page SEO is an essential step in improving your website’s visibility and ranking on search engines.

By focusing on factors such as keywords, meta tags, content quality, and user experience, you can ensure that your website appears higher in search results and attracts more organic traffic. Remember to keep your website’s design and content user-friendly, relevant, and informative.

With a little bit of effort and attention to detail, you can significantly boost your website’s online presence and achieve your digital marketing goals.

So, start implementing these on-page SEO techniques today and see the difference it makes for your website’s success!

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